About the brand

The unique story of the AVEENO® brand began back in 1945 with two brothers, who in conjunction with the Mayo Clinic Dermatology Centre began experimenting with ingredients for skincare. This led to the development of the first AVEENO® product, which contained 100% very finely milled colloidal oatmeal to help soothe skin. Around the world, the AVEENO® brand continues to act as a pioneer in the discovery of naturally active ingredients with real skincare benefits!

About Aveeno

In 1945, American brothers Sidney and Albert Musher began studying the skincare benefits of oat, attracting the attention of the Mayo Clinic Dermatology Centre. Their discoveries led to the development of the first AVEENO® product, and the start of the AVEENO® brand.

Driven by the belief that balance is the key to well-being, the brand has developed award-winning, nature-powered formulas to help care for differing skin and hair concerns. One of their key ingredients, colloidal oatmeal, helps to protect against dryness and deeply nourish the skin.

AVEENO® is committed to creating products suitable for the whole family, with all products being dermatologist and/or paediatrician tested.