A semi-permanent colour with acidic pH value, Wella Color Fresh Medium Intense Red Blonde 7.44 blends grey/white hair by up to 40%. The new formulation lasts up to 35% longer for fabulous colour results and intensive shine.

Wella Color Fresh Medium Intense Red Blonde 7.44, which lasts up to 10 shampoos, helps you achieve gentle colour effects, refresh your permanent colour and level out uneven tones. With no ammonia or peroxide Color Fresh is gentle on your hair; it washes out evenly and completely and may be used directly after perming.

Directions of use:

  • Wearing suitable gloves apply colour directly from the bottle.
  • Apply colour evenly to your hair, working through lengths and ends to ensure even distribution.
  • Comb through.
  • Depending on the condition and desired colour intensity leave to develop for approximately 20 minutes.
  • A more intense colour result may be achieved with added heat and by increasing the development time.
  • After development, emulsify with warm water and then rinse thoroughly.
  • Style as usual.
Range:
Color Fresh
Volume:
75ml
Directions:
  • Shampoo and towel dry the hair.
  • Wearing suitable gloves, apply colour directly from the bottle.
  • Apply colour evenly to the hair, working through lengths and ends to ensure even distribution.
  • ​Comb through.
  • After development, emulsify with warm water then rinse the hair thoroughly.
  • Style as usual.
Size:
Travel Size
Brand:
Wella Professionals Care

Wella Professionals Color Fresh Semi-Permanent Colour - 7/44 Medium Intense Red Blonde 75ml

AED 56.5

57 AED

Item limited to max quantity of 5000

( 0 item is in your basket items are in your basket )

 

In stock

-

Usually dispatched within 24 hours

Wella Professionals Care Fusion Intense Repair Mask 30ml
Wella Professionals Care Fusion Intense Repair Mask 30ml Worth 48 AED

Complimentary Gift

Receive a complimentary Wella Professionals Care Fusion Intense Repair Mask 30ml when you spend 176 AED on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
Shop the offer
Wella Professionals Care Fusion Intense Repair Mask 30ml
Wella Professionals Care Fusion Intense Repair Mask 30ml Worth 48 AED
Complimentary Gift
Receive a complimentary Wella Professionals Care Fusion Intense Repair Mask 30ml when you spend 176 AED on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
Shop the offer

Live Chat

Average connection time 25 secs

Average connection time 25 secs

A semi-permanent colour with acidic pH value, Wella Color Fresh Medium Intense Red Blonde 7.44 blends grey/white hair by up to 40%. The new formulation lasts up to 35% longer for fabulous colour results and intensive shine.

Wella Color Fresh Medium Intense Red Blonde 7.44, which lasts up to 10 shampoos, helps you achieve gentle colour effects, refresh your permanent colour and level out uneven tones. With no ammonia or peroxide Color Fresh is gentle on your hair; it washes out evenly and completely and may be used directly after perming.

Directions of use:

  • Wearing suitable gloves apply colour directly from the bottle.
  • Apply colour evenly to your hair, working through lengths and ends to ensure even distribution.
  • Comb through.
  • Depending on the condition and desired colour intensity leave to develop for approximately 20 minutes.
  • A more intense colour result may be achieved with added heat and by increasing the development time.
  • After development, emulsify with warm water and then rinse thoroughly.
  • Style as usual.
Range:
Color Fresh
Volume:
75ml
Directions:
  • Shampoo and towel dry the hair.
  • Wearing suitable gloves, apply colour directly from the bottle.
  • Apply colour evenly to the hair, working through lengths and ends to ensure even distribution.
  • ​Comb through.
  • After development, emulsify with warm water then rinse the hair thoroughly.
  • Style as usual.
Size:
Travel Size
Brand:
Wella Professionals Care

Frequently Bought Together

Wella Professionals Color Fresh Semi-Permanent Colour - 7/44 Medium Intense Red Blonde 75ml
This item
Wella Professionals Color Fresh Semi-Permanent Colour - 7/44 Medium Intense Red Blonde 75ml
57 AED
Wella Professionals Color Fresh Semi-Permanent Colour - 7/44 Medium Intense Red Blonde 75ml + Wella Professionals Color Fresh Semi-Permanent Colour - 6/34 Dark Gold Red Blonde 75ml

Total Price: 113 AED

Add both to basket
Wella Professionals Color Fresh Semi-Permanent Colour - 7/44 Medium Intense Red Blonde 75ml
This item
Wella Professionals Color Fresh Semi-Permanent Colour - 7/44 Medium Intense Red Blonde 75ml
57 AED
Add both to basket

Other customers bought:

  • Wella Professionals Color Fresh Semi-Permanent Colour - 7/47 Medium Blonde Red Brown 75ml

    Wella Professionals Care Fusion Intense Repair Mask 30ml
    Wella Professionals Care Fusion Intense Repair Mask 30ml Worth 48 AED

    Complimentary Gift

    Receive a complimentary Wella Professionals Care Fusion Intense Repair Mask 30ml when you spend 176 AED on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    3.0 Stars 1 Reviews
    57 AED
  • Wella Professionals Color Fresh Semi-Permanent Colour - 6/34 Dark Gold Red Blonde 75ml

    Wella Professionals Care Fusion Intense Repair Mask 30ml
    Wella Professionals Care Fusion Intense Repair Mask 30ml Worth 48 AED

    Complimentary Gift

    Receive a complimentary Wella Professionals Care Fusion Intense Repair Mask 30ml when you spend 176 AED on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 2 Reviews
    57 AED
  • Wella Professionals Color Fresh Semi-Permanent Colour - 5/55 Light Intense Mahogany Brown 75ml

    Wella Professionals Care Fusion Intense Repair Mask 30ml
    Wella Professionals Care Fusion Intense Repair Mask 30ml Worth 48 AED

    Complimentary Gift

    Receive a complimentary Wella Professionals Care Fusion Intense Repair Mask 30ml when you spend 176 AED on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 1 Reviews
    57 AED
  • Wella Professionals Color Fresh Semi-Permanent Colour - 10/39 Lightest Gold Cendre Blonde 75ml

    Wella Professionals Care Fusion Intense Repair Mask 30ml
    Wella Professionals Care Fusion Intense Repair Mask 30ml Worth 48 AED

    Complimentary Gift

    Receive a complimentary Wella Professionals Care Fusion Intense Repair Mask 30ml when you spend 176 AED on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.33 Stars 3 Reviews
    57 AED

Customer Reviews

Overall Rating : 4.67 / 5 (3 Reviews)
  • 2 5 star reviews
  • 1 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 0 1 star reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Amazing

Loved the result, product gave my hair more intense color with beatiful red shade

Did you find this review helpful?

Yes (0) No (0)
Report this review

Lovely

Love this colour, it’s a lovely vivid red, but what I really like about it is that it doesn’t have the tacky purple or pink undertones that a lot of reds have. So when it fades it turns a nice mid strawberry blonde (on pre lightened hair) which is still nice.

Did you find this review helpful?

Yes (0) No (0)
Report this review

Super Bright Red

Never used this before so was a bit worried. My hair was bleached, and I used a lot of purple shampoo on it and it was a mess tbh. Lots of natural grey also. This covered it all, with almost fluorescent red! Took forever to rinse till clear water, and 2nd time I washed it, it still stained my towel. But overall I like it and will keep using. I have washed my hair 3 times now and it has faded about 30%, so I will probably use it every 2 months or so to top it up.

Did you find this review helpful?

Yes (1) No (0)
Report this review