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Uncover lashes in their full glory with this iconic black mascara. Its revolutionary layer-reveal brush, with six lengths of bristles, sweeps and separates even the tiniest, hidden lashes, building layers of sumptuous volume and definition.
The low-wax formula glides on effortlessly, delivering intense, clump-free blackness with every stroke. Each blink reveals multi-dimensional, lifted lashes that feel light yet look luxuriously full, creating a mesmerising, multiplied effect that transforms your eyes with dramatic intensity.
- Application: Comb through lashes with the brush provided, using zig-zag motions for a more voluminous effect.
Aqua / Water, Propylene Glycol, Styrene/Acrylates/Ammonium Methacrylate Copolymer , Polyurethane-35, Cera Alba / Beeswax, Synthetic Fluorphlogopite, Glyceryl Stearate, Cetyl Alcohol, PEG-200 Glyceryl Stearate, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Copernicia Cerifera Cera / Carnauba Wax, Stearic Acid, Palmitic Acid, Ethylene/VA Copolymer, Alcohol Denat., Paraffin, Aminomethyl Propanediol, Glycerin, Hydroxyethylcellulose, Phenoxyethanol, Caprylyl Glycol, Butylene Glycol, Xanthan Gum, Sodium Laureth Sulfate, Disodium EDTA, Tetrasodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica. May Contain +/-: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines, CI 77891 / Titanium Dioxide, Mica, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens, CI 77742 / Manganese Violet, CI 77510 / Ferric Ferrocyanide.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 559 reviews
4 stars rating 118 reviews
3 stars rating 25 reviews
2 stars rating 2 reviews
1 stars rating 2 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
The perfect everyday mascara!
The best mascara for everyday wear the curved brush separates out lashes and fans them out perfectly even without using a lash curler before. The formula doesn't flake off either which is soo good!
by Kit
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My forever mascara
I've tried so many mascaras, including high end, expensive ones but I always go back to this maybelline one. After using this mascara for years, it is easily the best one I've ever used, giving me eye lashes such a full, non-clumped look.
by steph
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one of the best
I don't wear fake lashes so I need to make sure the mascara I use is good and this sure does the job! it's really good, stays on for long - good price, love it
by Andra
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THE BEST MASCARA
I've been using this mascara for years - I'm so happy with it, I still wouldn't consider trying a different product. The brush is curved so helps achieve a natural false lash look, without any clumping. Couldn't recommend enough!
by Nicole
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One of my favourites
Great price, gives an amazing false lash effect. I'm on my second one already!
by Meghann
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Best Mascara Ever
I’ve been using this mascara ever since it came out. Love the brush and does give your lashes a falsie effect!!
by AT Verified Purchase
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perfectly separated lashes
It's been my favourite for a good few months. Nicely separated, black, long lashes. 4 stars because the effect is rather subtle and I go for more dramatic look these days.
by EB
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My All Time Favourite
I love this mascara so much, I repurchase this every time because it is super affordable and does such a good job. The way i realised I love this mascara was when I ran out and had to use some other ones i had lying around. This is definitely the best drugstore mascara around
by Vicky
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One if my favourite mascaras
This is one of favourite mascaras and I have used it for years. I have naturally long eye lashes and this mascara works really well for me and I often get compliments. This one is slightly different to some of the more recent editions they've bought out and the more recent editions go on slightly better.
by Gnewham Verified Purchase
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Mascara
Nice mascara , makes your eye lashes look thick and dark, very pleased with it
by deacs Verified Purchase
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