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Uncover lashes in their full glory with this iconic black mascara. Its revolutionary layer-reveal brush, with six lengths of bristles, sweeps and separates even the tiniest, hidden lashes, building layers of sumptuous volume and definition.
The low-wax formula glides on effortlessly, delivering intense, clump-free blackness with every stroke. Each blink reveals multi-dimensional, lifted lashes that feel light yet look luxuriously full, creating a mesmerising, multiplied effect that transforms your eyes with dramatic intensity.
- Application: Comb through lashes with the brush provided, using zig-zag motions for a more voluminous effect.
Aqua / Water, Propylene Glycol, Styrene/Acrylates/Ammonium Methacrylate Copolymer , Polyurethane-35, Cera Alba / Beeswax, Synthetic Fluorphlogopite, Glyceryl Stearate, Cetyl Alcohol, PEG-200 Glyceryl Stearate, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Copernicia Cerifera Cera / Carnauba Wax, Stearic Acid, Palmitic Acid, Ethylene/VA Copolymer, Alcohol Denat., Paraffin, Aminomethyl Propanediol, Glycerin, Hydroxyethylcellulose, Phenoxyethanol, Caprylyl Glycol, Butylene Glycol, Xanthan Gum, Sodium Laureth Sulfate, Disodium EDTA, Tetrasodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica. May Contain +/-: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines, CI 77891 / Titanium Dioxide, Mica, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens, CI 77742 / Manganese Violet, CI 77510 / Ferric Ferrocyanide.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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5 stars rating 559 reviews
4 stars rating 118 reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Brill mascara
Bought this mascara for a change its really good easy to apply doesnt clump and good style wand mascara so winner all round
by Moonfairy Verified Purchase
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Better than more expensive brands
This mascara is by far my favourite mascara. I’ve purchased other more expensive brands hoping they will give me luscious lashes, but on list occasions they leave me disappointed & frustrated at yet more money wasted. I always end up returning to this mascara & plan from now on, not to get duped into purchasing more expensive brands, why fix something if it isn’t broke?! The densely packed, curved brush, with its different lengths of bristles, is great for precision, lifting, separating & lengthening my lashes without any clumps, giving me the effect of a lash lift. It coats your lashes with just the right amount of mascara. However, If you want a more dramatic look, then this mascara can deliver that too, building layers of mascara, until your desired effect is achieved. It doesn’t flake or smudge. It’s so affordable too, I would definitely recommend this mascara. What’s not to love?!
by TJ2204 Verified Purchase
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Maybelline mascara
I bought this as I like some of Maybelline’s other makeup. It isn’t a bad mascara, but wouldn’t purchase again. It’s very hard to get off and clumps your eyelashes slightly especially where they’re longer.
by Maybelline mascara 2 out of 5 Verified Purchase
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Best mascara ever
Love this mascara, good coat on lashes, can take a few coats without clumping! I love it
by Jojo Verified Purchase
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Maybelline mascara
The comb really reaches every eyelash from the corners of your eyes to the little ones on the outside without any trouble at all, but mostly without ending up with black eyes where the brush normally touches your eye lids etc. Love the end look will definitely be purchasing again...highly recommend.
by K Verified Purchase
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Great product
I usually use another drug store mascara begins with R .. which smudges into panda eyes when i rub my eyes but is not that easy to take off. I could not believe it at the end of the day (and much eye rubbing) there was not a spot of this mascara out of place! And removing it was sooo much easier too! Whats not to like .. great price and great for my sensitive eyes
by Skylie Verified Purchase
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My fav mascara!
This is by far my favourite mascara! So so good.
by nea Verified Purchase
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Great Value Product
Smooth even coverage, no clumps and an all round great value mascara. Much better than some of the more expensive alternatives purchased in the past.
by J Verified Purchase
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Beautiful mascara
I really like this mascara it is my favourite, the price is good too. I use 1 coat for daytime and two for night to make it darker and more dramatic 😊
by Del Verified Purchase
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GO TO mascara
Best mascara, lasts me around a year and I use it every day, can’t fault it
by H Verified Purchase
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