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Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.
Vegan*
*Vegan formula: does not contain any animal-derived ingredients or by-products.
Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Urban Decay Eyeshadow Anti-Ageing Primer ⭐️⭐️⭐️⭐️⭐️
I've been using the Urban Decay Eyeshadow Anti-Ageing Primer Potion for a few weeks now, and I'm genuinely impressed. The texture is smooth and easy to apply—it blends effortlessly across the eyelids without feeling heavy or greasy. What I love most is how well it holds eyeshadow in place all day long. There’s no creasing, fading, or smudging, even after 10+ hours. The colors stay vibrant and true, which is a big win for me. The anti-ageing formula is an added bonus. I’ve noticed that my eyelids look a bit smoother, and fine lines are less noticeable. It gives a more youthful look to the eye area, which makes it perfect for mature skin as well. A little goes a long way, so the tube will last a long time—great value for the price. Overall, this primer lives up to the hype and is now a staple in my makeup routine. Highly recommended!
by N Verified Purchase
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Work the money
A fantastic primer that leaves your eye smooth and ensures make up doesn’t crease.
by TraceyC Verified Purchase
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Primer
This primer is great it’s first time I’ve ever used one I’m so glad it holds my eyeshadow in place all day and no creasing or oily mess
by Dawn Verified Purchase
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Ok
Wanted a subtle covering for ny eyelids this does the trick
by Jules1 Verified Purchase
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Love this primer!
Love this primer! It keeps my eyeshadow in place all day without creasing, and the formula is smooth and gentle on my sensitive skin. The anti-ageing benefits are a nice bonus.
by N Verified Purchase
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Great eye primer
Great eye primer. It doesn’t irritate my eyes or dry my lids. Is the perfect eyeshadow base. If worn alone you may need something with more colour.
by TC Verified Purchase
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Nothing special
Personally I didn’t think this did a great deal and has a very weird consistency
by Chloe Verified Purchase
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Marvellous
Great product that helps to keep eye makeup looking fresh.
by CAH Verified Purchase
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Just as good as The Original
Now I have hit a certain age (40) I have started using this primer instead of the original Urban Decay one. It’s amazing. It lasts for months and I can’t speak highly enough of it
by Natalie Verified Purchase
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One of the Best
I’ve used this for years and I would not use anything else
by Nat Verified Purchase
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