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Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.
Vegan*
*Vegan formula: does not contain any animal-derived ingredients or by-products.
Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Best eyeshadow base
This is my go to eyeshadow base. I use it on every client. It helps so well for the eyeshadow to stay on all day. Best in the market.
by Hanna Verified Purchase
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Love
One of the best eye primers I’ve bought. It’s also good for concealing smile lines
by Michelle Verified Purchase
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Didn’t know so needed this!
I’ve never used eyeshadow primer until trying this as I’ve always just used my concealer. This works so well and my eyeshadow stays on all day and I looks so much better than before. You only need the smallest amount too.
by Jamie Verified Purchase
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Very good eye primer also for mature skin
I used up travel size the original one and now I'm testing out this one with anti-aging benefits, in my opinion it is almost the same as the original, I like them both!
by Liga Verified Purchase
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Brilliant
At last an eyeshadow primer that actually works. You only need a thin layer then give it a few minutes to dry and dust some powder over the top to make it easier to blend your eyeshadow. My eyeshadow and eyeliner stays put all day with no creasing.
by Cath Verified Purchase
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Interesting product
I didn’t get this right the first time I used it - applied it too thickly. A thin layer, wait for it to dry and then pat your eyeshadow on (particularly glitter-based products) and it does what it should. Make up lasted all evening
by Emma Verified Purchase
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perfect
Bought it after very good experience with the small travel size original one. Happy with the full sized anti aging one too!
by Katharina Verified Purchase
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great primer
is really good to make eyeshadow last and avoid crepey looks
by Katharina Verified Purchase
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Anti-aging? Or just weird cement...
This doesn't feel good on my skin, my eyelids become crepey and the 'filler' effect doesn't work because it will start to shrink in the lines on my eyelid and make them so much worse and so much more obvious... Usually I can find a use for makeup, find some kind of redeeming factor. But this has just ruined my faith in the Urban Decay brand completely. I like their all night setting spray but I doubt I will try any other products going forward. This product is unusable. It's going right in the bin.
by rebecca Verified Purchase
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My go to every time
I have used UD eye primer for years & it always does the job. Decided to try the anti aging one for a change now I'm a bit older so I'm sure I'll like it just as much as the original formula & hopefully it'll knock a few years off 🤣
by Sarah Verified Purchase
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