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Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.
PETA-certified cruelty-free and Vegan*
*Vegan formula: does not contain any animal-derived ingredients or by-products.
Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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5 stars rating 89 reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
No creases
Keeps my eyeshadow looking great all day long, I have oily skin and find that my shadow can separate easily, this stops that problem
by Weronika Verified Purchase
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Simply the best
I have tried lots of eye primers, including Smashbox, Elizabeth Arden, Nars, YSL, Laura Mercier to name but a few. This is FANTASTIC. I put this primer on around 6:30 am most days (and on my lower lash line) and my eye makeup does not move until I take it off at whatever time off night. It is soft to apply and blends into the eye area beautifully. If there is a downside - if you slip with a liner be quick to remedy, as once on it stays on! A tip - I also use it around my lip line - keeps lip liner beautifully in place - and I drink a lot of tea and coffee during the day! I keep it in stock - terrified they will discontinue the line.
by Cate Verified Purchase
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Brilliant product 👏
Decided to try after reading reviews as I have tried many, thus dose what it's says, everything stays put no creeseing will definitely buy again
by Julie Verified Purchase
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Amazing!
This eyeshadow primer is fabulous. I get no creases, no rubbing off. Eyeshadow stays 10hr plus!
by Vicky Verified Purchase
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One of the best
Tried this out after reading the reviews. I was a bit dubious as it stayed quite tacky for a while after application, but my concerns were quickly changed to smiles when I applied my eye makeup over it. Stayed put, no creasing, no movement of product.
by Ali Verified Purchase
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Absolute MUST
I have super oily skin and without this MIRACLE my make-up would slide off my face come mid-day. A little goes a long way and sets my brows/eyeliner in place all day. LOVE.
by Francesca Verified Purchase
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Stays put
Love this product does what it says on tin . No more creases in eyelid area. Keeps eye make up alive.
by Marianne Verified Purchase
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Great eyeshadow primer
Great primer for eyes. Keeps your eyeshadow smooth looking and in place all day, great for older eyes too, softens the creases!
by Nicola Verified Purchase
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Good staying power
Bought this for a present for a friend, I have used the original before but think I will order this next as designed for more mature skin with better staying power
by Jenny Verified Purchase
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Good eyeshadow base
Seems to keep my eyeshadow in place. Easy and quick to apply. Would definitely buy again.
by Deborah Verified Purchase
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