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Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.
Vegan*
*Vegan formula: does not contain any animal-derived ingredients or by-products.
Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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5 stars rating 94 reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Excellent Value
Having tried numerous high end primers I thought I would give this a try. Pleasantly surprised I have to admit. This is a creamy primer which goes on smoothly. Many other eye primers seem chalky and drag when applying. For the price it’s excellent and does the job.
by Carol Verified Purchase
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Pleasantly Surprised
Great consistency, goes on very smoothly and dries quickly, providing excellent base for eye make up. Have found it superior to quite a few higher end, much more expensive brands.
by Carol Verified Purchase
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Good product
This helped keep my eyeshadow from creasing, also feels nice on skin
by Julie Verified Purchase
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Best eye primer
A long loved favourite for helping eyeshadow stay put!
by Rebekah Verified Purchase
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Works
This has helped stop my eyeshadow from creasing.
by Julie Verified Purchase
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Works for me
I have tried all the UD primers and decided to stick with this one due to being “mature” It is thinner than the others, and not glittery like Sin.
by Helen Verified Purchase
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Does the job well
Bought this after reading many positive reviews and I can say that this primer sure does its job well. I have oily eyelids, so if I want to apply any eyeliner or eyeshadow, a primer is a must for me. This primer has a smooth and light texture and when I apply it, my eyelids feel nicely moisturised. I can agree that this primer might take a bit longer to dry if you leave it on its own. However, as I usually apply it on my eyelids and then even it out with my fingertips, that's not a problem for me. So far I've tested this primer only with my eyeliner and it works well for me.
by Diane Verified Purchase
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Love
Been Using this eyeshadow primer for years fantastic product. Make sure eyeshadow allows for ages well worth buying also minimal creasing which is a plus.
by Caroline Verified Purchase
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Fab product
Does what it says - fantastic primer! Does take a while to set, but worth the wait as always leaves your shadows popping I love it 🥰
by Katie Verified Purchase
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Shadow stays put
I have tried a few eyeshadow bases and I still go back to this brand. Shadow stays put all day and colours stay vibrant. Any of the types are good, i just need a little more anti-aging help now!
by Dee Verified Purchase
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