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Uncover lashes in their full glory with this iconic black mascara. Its revolutionary layer-reveal brush, with six lengths of bristles, sweeps and separates even the tiniest, hidden lashes, building layers of sumptuous volume and definition.
The low-wax formula glides on effortlessly, delivering intense, clump-free blackness with every stroke. Each blink reveals multi-dimensional, lifted lashes that feel light yet look luxuriously full, creating a mesmerising, multiplied effect that transforms your eyes with dramatic intensity.
- Application: Comb through lashes with the brush provided, using zig-zag motions for a more voluminous effect.
Aqua / Water, Propylene Glycol, Styrene/Acrylates/Ammonium Methacrylate Copolymer , Polyurethane-35, Cera Alba / Beeswax, Synthetic Fluorphlogopite, Glyceryl Stearate, Cetyl Alcohol, PEG-200 Glyceryl Stearate, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Copernicia Cerifera Cera / Carnauba Wax, Stearic Acid, Palmitic Acid, Ethylene/VA Copolymer, Alcohol Denat., Paraffin, Aminomethyl Propanediol, Glycerin, Hydroxyethylcellulose, Phenoxyethanol, Caprylyl Glycol, Butylene Glycol, Xanthan Gum, Sodium Laureth Sulfate, Disodium EDTA, Tetrasodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica. May Contain +/-: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines, CI 77891 / Titanium Dioxide, Mica, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens, CI 77742 / Manganese Violet, CI 77510 / Ferric Ferrocyanide.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 559 reviews
4 stars rating 118 reviews
3 stars rating 25 reviews
2 stars rating 2 reviews
1 stars rating 2 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
It’s ok
Pros - Amazing price, v black does add volume.. probs good if you have excellent lashes to start with. Cons - Didn’t find it lengthening and was difficult to achieve the look I wanted. Every time I looked in the mirror I knew something was off. Also found it a little irritating and it def flaked. Worth a try for the price but have since gone back to higher end.
by B Verified Purchase
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Can’t go wrong
Can’t go wrong with this mascara. For the price it does the job !
by Laura Verified Purchase
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Wouldn’t buy any other mascara
Can’t go wrong with this mascara, to make it better it’s definitely one of the cheapest out there. Can’t go wrong!
by Alicia Verified Purchase
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Pleasantly surprised!
Bought on a whim because it was a really good price and I'm pretty impressed. The shape of the wand and the flexible bristles really capture all those little lashes and it doesn't feel or look clumpy at all, even after two/three coats. The only downside for me is that my lashes don't seem to hold their curl when using this compared to other mascaras.
by Ali Verified Purchase
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Great for those on a budget
Great for a budget mascara, but doesn’t quite beat my go-to benefit mascara. It drops slightly during the day
by Izzy Verified Purchase
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All time fav!
This mascara is my all time favourite! I rarely use anything else as it curls my eyelashes and keeps them in place all day, can’t recommend enough.
by Jamie Verified Purchase
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My 'Go To' Mascara
This is my 'go to' mascara, it doesn't clump and both lengthens and volumizes your lashes at a very affordable price. Hopefully it will never be discontinued.
by Jane Verified Purchase
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Mascara
One of my all time favourite mascaras!! I always go back to this, so lengthening!
by jess Verified Purchase
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Fave mascara
I’ve used most maybelline mascaras but this one has my heart. The wand is great and gets upper and bottom lashes equally. Will continue buying for years to come.
by Charlotte Verified Purchase
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My staple mascara
I can't count how many times I've repurchased this mascara - gives you great length and volume, is super buildable so you can keep it natural or go for a fallsies kind of look
by Lauren Verified Purchase
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