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Aveda

Aveda Be Curly Advanced Curl Perfecting Primer 200ml

199 AED


In stock | Usually dispatched within 24 hours

Image 2 - A person holds a green spray bottle, about to spray their dark curly hair, with text overlaid that reads Instantly reduces frizz by 87%* and *Ex-vivo testing on hair tresses. Image 3 - A before and after image showing the back of a persons head with shoulder-length reddish-brown hair; the left side, labeled BEFORE, shows dull, less defined curly hair, and the right side, labeled AFTER, shows shinier, more defined, bouncy curls; visible text includes Unwashed Hair and Results with Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque, Curl Perfecting Primer, and Curl Enhancing Cream. Blow dried with diffuser and finished with Control Paste™. Image 4 - A close-up of three dark purple kokum fruits with green leaves against a white and dark green background, with text that reads KOKUM SEED BUTTER DEEPLY NOURISHES, CONDITIONS, DETANGLES. Image 5 - A split image shows a before and after comparison of dark curly hair from behind; on the left, labeled BEFORE and Unwashed Hair, the hair appears dry and frizzy, while on the right, labeled AFTER, the hair displays moisturized, defined curls, with additional text stating Results with Be Curly Advanced™ Co-Wash, Conditioner, Curl Perfecting Primer, and Curl Defining Gel. Blow dried with diffuser and finished with Nutriplenish™ Multi-Use Hair Oil. Image 6 - An infographic on a dark green background shows three steps for a hair care routine with circular images depicting wet hair, a hand dipping into a jar of product, and a collection of green Aveda Be Curly Advanced products, with text that reads HOW TO USE, 01 CLEANSE, Be Curly Advanced™ Shampoo, 02 CONDITION, Be Curly Advanced™ Intensive Curl Perfecting Masque, 03 STYLE, Be Curly Advanced™ Curl Perfecting Primer and Curl Enhancer Cream Control Paste™. Image 8 - The image shows a dark green leafy background featuring three white certification logos: a circular 100% Vegan logo with a V, a Certified B Corporation logo, and a Cruelty Free International logo with a leaping rabbit.

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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Game changer

5 stars out of a maximum of 5

My child has been gifted with gorgeous C4 afro hair. It requires alot of products and hard work to handle this hair type and the risk of breakage and drying to a crisp is very high. However, Aveda never seems to disappoint, especially with this new range. It's a game changer. My childs hair is super shiny, soft to the touch, well defined and this lasts for days! Won't be without this product despite the high price tag!

by MissAsia Verified Purchase

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Great product

5 stars out of a maximum of 5

Smells amazing and helps soften and define curly hair

by Charl Verified Purchase

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Be Curly!!

5 stars out of a maximum of 5

This is amazing stuff! Always searching for a decent product that softens and defines. Using this with the creme really does eliminate frizz and makes my hair much more manageable.

by Sandra Verified Purchase

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Love it!

5 stars out of a maximum of 5

I love all of the be curly range. Not only does it smell gorgeous, but it stops the frizz too.

by Nanny Plum Verified Purchase

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Game changer

5 stars out of a maximum of 5

I had been very skeptical over the concept of a primer for my curls (I have type 3a/3b). I had used them in the past, and always found they didn't work for me. I used this for the entirety of my trip to Turkey, and found that it made the world of difference. My hair was easier to keep detangled, and my hair was easier to style for my wash and go. I also found that it helped my hair with the humidity, and stopped it from getting as dry. I have also been using it at home where it is cold, and feel that it is equally as amazing in the colder weather. All in all, a great purchase.

by Leesh Verified Purchase

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