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Founded in 1984 by former Fine Arts student Dany Sanz, MAKE UP FOR EVER was born to meet the creative needs of makeup artists who were lacking shade ranges and tailored products. On a mission to encourage diversity and help everyone unleash their personal style, the brand creates high-performance formulas, coupled with tailor-made tools and brushes for flawless application. From the best-selling Ultra HD foundation and concealer to the super-pigmented Rouge Artist lipsticks, these innovative products are perfect for expressing your unique beauty.