ABOUT US L’Oréal Professionnel is the #1 haircare brand worldwide. 100 years young, its groundbreaking innovation and trendsetting drive empowers hairdressers and consumers all over the world to create artistic looks straight from the runway. L’Oréal Professionnel’s uniquely Parisian DNA comes to life with a love for the exceptional, the beautiful and the sensorial.As the inventors of haircolor and pioneers of balayage, L’Oréal Professionnel continues to push the boundaries of beauty with its full range of advanced haircare and styling products. Tested and approved by world–renowned hairdressers during New York and Paris Fashion Weeks, L’Oréal Professionnel products are proven to deliver the most beautiful results, even in the most demanding conditions. SHOP now