L'Oréal Professionnel

Discover the L'Oréal Professionnel Serie Expert range now!

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SHOP YOUR HAIRCARE CONCERN

Protect your hair colour from fading for up to 8 weeks* with this professional colour care range by Serie Expert. *instrumental test shampoo + conditioner

COLOUR RADIANCE & SHINE

Vitamino Color is our best-selling range for coloured hair, for up to 8 weeks protection from fading* and up to 6x shine.** Colour appears more vibrant and glossy.

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Neutralise brassy tones for your grey/white/silver hair with this professional pigmented range by Serie Expert.

COLOUR VIBRANCY & UV PROTECTION

Metal Detox is our new range that helps maintain your colour vibrancy and condition. It gently cleanses the hair of excess copper from water. Start the routine with our in-salon treatment.

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Banish those unwanted yellow/brassy tones and boost shine for your blonde hair with Blondifier by Serie Expert.

NEUTRALISE & SHINE

Silver is a neutralizing range designed for natural grey, white and light blonde hair. Help banish yellowish tones and revive natural hair’s shine.

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Reduce surface damages by 77*, nourish and hydrate dry and damaged hair with Absolut Repair Gold, the professional range for damaged hair by Serie Expert. *instrumental test: Shampoo and instant resurfacing mask after 5 applications.

NEUTRALISE & NOURISH

The professional range for highlighted or blonde hair, Blondifier helps to neutralise undesired yellow undertones and leaves hair feeling nourished and shiny.

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Professional Range for Long Hair. 94% hair breakage reduction and visibly thicker and fuller lengths and ends. Infused with Filler A-100 and Amino Acids. * (Instrumental test shampoo + conditioner)

RESURFACE & HYDRATE

Absolut Repair helps visibly resurface damaged hair resulting in up to 77%* less damage and up to 7x the shine.

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Professional range to nourish and hydrate dry hair.

PLUMP & PROTECT LONG HAIR

Pro Longer is infused with Filler A100 and Amino Acids. This range helps to plump up long hair with thin or split ends.

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Strengthen and protect weak/brittle hair with this professional range, infused with Biotin B6.

SMOOTH & CONTROL

Liss is formulated to smooth unruly hair, providing an anti-frizz effect and humidity protection.

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Professional range for giving volume to limp, fine hair

STRENGTH & RESISTANCE

Inforcer is our range for weakened ends that break easily. Hair is left stronger looking, more resistant to damage and is easier to manage.

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Professional range infused with Argan oil for nourishment and intense shine.

NOURISH & SHINE

Mythic Oil is our best-selling hair oil. Infused with argan oil, your hair will feel nourished, soft & will have intense shine. With added heat protection this is an essential for your hair care routine.

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About the brand

At L’Oréal Professionnel, we believe in the powerful combination of advanced research and professional expertise to give you the hair you’ve always wanted.

Our most innovative products are used and approved by some of the greatest names in hairdressing, allowing us to be at the head of both trends and technology. You'll find our products backstage at the biggest fashion week shows and in the hands of our top stylists.

Everyone’s hair is different which is why we have an extensive range of haircare, styling and colour products to meet your individual needs.

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BESTSELLERS

L'Oréal Professionnel Serie Expert Vitamino Color 10 in 1 Multi-Purpose Spray 190ml

4.71 Stars 21 Reviews

118 AED

SHOP NOW L'Oréal Professionnel Serie Expert Vitamino Color 10 in 1 Multi-Purpose Spray 190ml
L'Oréal Professionnel Serie Expert Blondifier Cool Shampoo 300ml

3.93 Stars 15 Reviews

107 AED

SHOP NOW L'Oréal Professionnel Serie Expert Blondifier Cool Shampoo 300ml
L'Oréal Professionnel Serié Expert Pro Longer Ends-Filling Treatment 15ml

4.0 Stars 1 Reviews

53 AED

SHOP NOW L'Oréal Professionnel Serié Expert Pro Longer Ends-Filling Treatment 15ml
L'Oréal Professionnel Mythic Oil Original Oil (100ml)

4.69 Stars 26 Reviews

157 AED

SHOP NOW L'Oréal Professionnel Mythic Oil Original Oil (100ml)

L'Oréal Professionnel

L'Oréal Professionnel has a wide array of haircare ranges, designed to suit all hair types, concerns and needs. One of the brands bestselling products is the Silver Shampoo, formulated to keep white, blonde and grey hair beautifully bright and healthy. However, no matter whether you have damaged, coloured, dehydrated, fine or frizzy locks, there is a L'Oréal Professionnel product to repair and protect your hair.