Backstage at London Fashion Week

We caught up with lead stylist Syd Hayes using BaByliss PRO live backstage at Sibling’s SS16 London Fashion Week to show us how he’s styling the models for the runway and the inspiration behind the look. The Sibling SS16 collection inspiration was described as “...channelling the youthful spirit of starlets on the Riviera – Monica Vitti, Silvana Mangano, Brigitte Bardot and Jane Birkin, letting them loose in leopard.”, and the hair had to really compliment the stunning collection AND highlight the women’s diverse range of styles. To create the look, Syd Hayes uses the BaByliss PRO ItaliaBRAVA dryer to blow out the hair, adding brushed through texture. Using the BaByliss PRO Titanium Expression 32mm Curling Tong, front lengths are curled and brushed to add natural movement. ”This is definitely not a party curl - it’s a soft wave - very cool and very easy. Almost as if the model has slept in damp hair the night before then just gets up and goes.”

About Babyliss Pro

With over 50 years heritage BaByliss PRO continues to innovate and excite; manufacturing true professional electrical styling products dedicated to the beauty of hair. From international runways, fashion shoots and red carpets around the globe, when it comes to perfectly styled hair BaByliss PRO remains the choice of the world's best hairdressers. Our mission is to create professional tools that lead the industry in quality and innovation consistently delivering the very highest results. From dryers to curling tongs, rollers to straighteners, clippers to trimmers - each product within our PRO portfolio, combines cutting-edge technology with high-fashion styling to guarantee reliable, professional performance.

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Babyliss PRO Ionic 2200W Hair Dryer

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Babyliss PRO Keratin Straightener Bab2395Sde

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Babyliss Promini Straightener Bab2000Epsde

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Babyliss Pro High Tech Hair Straightener

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Babyliss PRO Hair Trimmer, Cordles in Black Chrome

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Babyliss Pro19mm Digital Curling Iron

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Babyliss PRO Hair Trimmer Skeleton, Cordless, in Gold

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Babyliss Proultra Curl Straightening Iron

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Babyliss PRO Ionic 3D Waver Bab2369Ttsde

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Babyliss PRO 16mm Digital Curling Iron

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Babyliss Prolong Curling Iron

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Babyliss Protriple Barrel Large Hair Waver

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Babyliss PRO Perfect Curling Miracurl Hair Curler

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Babyliss PRO Porto Fino Bambino Hair Dryer

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Babyliss Pro32mm Digital Curling Iron

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