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Aveda was created out of founder Horst Rechelbacher’s belief in the benefits that natural and organic hair care products can have on our hair. After enjoying a career from a young age in his native Austria and soon after in Italy, Horst picked up specialist knowledge – and a handful of awards – for all things hair, including how to style it. At age 17, he was tending to the haircare concerns of some of the world’s biggest names before he launched a tour across Europe and America at age 20 to share his styling secrets.
However, after a car accident in the American state of Minnesota in 1963, Horst simply decided to stay there. Putting down roots, he launched his chain of Horst & Friends salons, becoming a successful entrepreneur. Despite its success, Horst started to suffer from serious burnout and turned to his mother's herbal remedies, which soon morphed into Indian retreats in 1970.
After this experience, Horst came back with a deeper appreciation for the earth. He decided that it was much more beneficial to formulate bestselling products such as the magical Nutriplenish Leave-in Conditioner with all-natural ingredients.
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Products
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Aveda Botanical Repair Intensive Strengthening Masque Light 300ml
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Aveda Botanical Repair Strengthening Leave-In Treatment 25ml
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Aveda Purescription Volumising Tonic 100ml
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Aveda Botanical Repair Strengthening Shampoo 200ml
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Aveda Botanical Repair Strengthening Conditioner 200ml
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Aveda Be Curly Curl Enhancer 200ml
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Aveda Thickening Hair Tonic 100ml
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Aveda Phomollient Styling Foam 200ml
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Aveda Shampure Nurturing Conditioner 250ml
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Aveda Be Curly Style-Prep 100ml
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Aveda Nutriplenish Leave-in Conditioner 200ml
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Aveda Nutriplenish Deep Moisture Conditioner 250ml
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Aveda Nutriplenish Curl Gelée 200ml
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Aveda Sap Moss Weightless Hydration Shampoo 200ml
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Aveda Be Curly Conditioner 200ml
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Aveda Be Curly Shampoo (250ml)
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Aveda Men's Pure-Formance Grooming Clay 75ml
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Aveda Smooth Infusion Anti-Frizz Shampoo 200ml
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Aveda Nutriplenish Masque Light Moisture 150ml
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Aveda Shampowder Dry Shampoo 56g
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Aveda Rosemary Mint Purifying Shampoo 250ml
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Aveda Sun Care Protective Hair Veil 100ml
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Aveda Sap Moss Weightless Hydration Conditioner 200ml
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Aveda Shampure Nurturing Shampoo 250ml
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Aveda Confixor Styling Gel 250ml
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Aveda Botanical Repair Strengthening Leave-In Treatment 100ml
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Aveda Pure Abundance Volumising Shampoo 250ml
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Aveda Invati Advanced Exfoliating Light Shampoo 200ml
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Aveda Invati Advanced Thickening Conditioner 200ml
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Aveda Rosemary Mint Weightless Conditioner 250ml
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Aveda Control Force Hairspray 300ml
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Aveda Men Pure-Formance Shampoo 300ml
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Aveda Heat Relief Thermal Protector and Conditioning Mist 100ml
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Aveda Be Curly Co-Wash 250ml
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Aveda Cherry Almond Shampoo 250ml
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Aveda Large Wood Paddle Brush
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Aveda Blonde Revival Purple Toning Conditioner 200ml
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Aveda Invati Advanced Exfoliating Rich Shampoo 200ml
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Aveda Botanical Repair Strengthening Conditioner 40ml
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Aveda Botanical Repair Intensive Strengthening Masque Rich 200ml
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Aveda Light Elements Defining Whip 125ml
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Aveda Texture Tonic 125ml
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