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Aveda was created out of founder Horst Rechelbacher’s belief in the benefits that natural and organic hair care products can have on our hair. After enjoying a career from a young age in his native Austria and soon after in Italy, Horst picked up specialist knowledge – and a handful of awards – for all things hair, including how to style it. At age 17, he was tending to the haircare concerns of some of the world’s biggest names before he launched a tour across Europe and America at age 20 to share his styling secrets.

However, after a car accident in the American state of Minnesota in 1963, Horst simply decided to stay there. Putting down roots, he launched his chain of Horst & Friends salons, becoming a successful entrepreneur. Despite its success, Horst started to suffer from serious burnout and turned to his mother's herbal remedies, which soon morphed into Indian retreats in 1970.

After this experience, Horst came back with a deeper appreciation for the earth. He decided that it was much more beneficial to formulate bestselling products such as the magical Nutriplenish Leave-in Conditioner with all-natural ingredients.

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  • Aveda Scalp Solutions Exfoliating Scalp Treatment 150ml

    NEW IN

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    232 AED
  • Aveda Nutriplenish Leave-in Conditioner 200ml

    LF Luxe Mystery Gifts Worth 200 AED

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    4.31 Stars 13 Reviews
    198 AED
  • Aveda Scalp Solutions Stimulating Scalp Massager

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    160 AED
  • Aveda Nutriplenish Curl GelĂ©e 200ml

    LF Luxe Mystery Gifts Worth 200 AED

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    166 AED
  • Aveda Botanical Repair Strengthening Conditioner 200ml

    LF Luxe Mystery Gifts Worth 200 AED

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    4.17 Stars 6 Reviews
    198 AED
  • Aveda Scalp Solutions Refreshing Protective Mist 100ml

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    232 AED
  • Aveda Invati Advanced Thickening Foam 150ml

    LF Luxe Mystery Gifts Worth 200 AED

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    5.0 Stars 3 Reviews
    150 AED
  • Aveda Scalp Solutions Balancing Shampoo 200ml

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    168 AED
  • Aveda Scalp Solutions Balancing Shampoo 50ml

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    40 AED
  • Aveda Thickening Hair Tonic 100ml

    LF Luxe Mystery Gifts Worth 200 AED

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    130 AED
  • Aveda Scalp Solutions Exfoliating Scalp Treatment 25ml

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    40 AED
  • Aveda Scalp Solutions Replenishing Conditioner 200ml

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    193 AED
  • Aveda Scalp Solutions Overnight Scalp Renewal Serum 50ml

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    232 AED
  • Aveda Botanical Repair Strengthening Shampoo 200ml

    LF Luxe Mystery Gifts Worth 200 AED

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    4.41 Stars 22 Reviews
    177 AED
  • Aveda Scalp Solutions Replenishing Conditioner 40ml

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    40 AED
  • Aveda Be Curly Curl Enhancer 200ml

    LF Luxe Mystery Gifts Worth 200 AED

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    4.5 Stars 68 Reviews
    140 AED
  • Aveda Purescription Volumising Tonic 100ml

    LF Luxe Mystery Gifts Worth 200 AED

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    4.37 Stars 35 Reviews
    130 AED
  • Aveda Nutriplenish Intense Hydration Crème Masque Travel Size 30ml

    LF Luxe Mystery Gifts Worth 200 AED

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    4.5 Stars 2 Reviews
    43 AED
  • Aveda Shampure Nurturing Shampoo 250ml

    LF Luxe Mystery Gifts Worth 200 AED

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    100 AED
  • Aveda Nutriplenish Masque Light Moisture 150ml

    LF Luxe Mystery Gifts Worth 200 AED

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    237 AED
  • Aveda Invati Advanced Thickening Conditioner 200ml

    LF Luxe Mystery Gifts Worth 200 AED

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    4.17 Stars 12 Reviews
    198 AED
  • Aveda Shampure Nurturing Conditioner 250ml

    LF Luxe Mystery Gifts Worth 200 AED

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    115 AED
  • Aveda Be Curly Style-Prep 100ml

    LF Luxe Mystery Gifts Worth 200 AED

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    4.79 Stars 14 Reviews
    153 AED
  • Aveda Men's Pure-Formance Grooming Clay 75ml

    LF Luxe Mystery Gifts Worth 200 AED

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    4.45 Stars 11 Reviews
    140 AED
  • Aveda Be Curly Shampoo (250ml)

    LF Luxe Mystery Gifts Worth 200 AED

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    4.0 Stars 12 Reviews
    129 AED
  • Aveda Be Curly Conditioner 200ml

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    3.67 Stars 9 Reviews
    149 AED
  • Aveda Sap Moss Weightless Hydration Shampoo 200ml

    LF Luxe Mystery Gifts Worth 200 AED

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    4.58 Stars 19 Reviews
    129 AED
  • Aveda Nutriplenish Deep Moisture Conditioner 250ml

    LF Luxe Mystery Gifts Worth 200 AED

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    5.0 Stars 2 Reviews
    198 AED
  • Aveda Sap Moss Weightless Hydration Conditioner 400ml

    LF Luxe Mystery Gifts Worth 200 AED

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    5.0 Stars 4 Reviews
    267 AED
  • Aveda Smooth Infusion Anti-Frizz Shampoo 200ml

    LF Luxe Mystery Gifts Worth 200 AED

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    3.0 Stars 2 Reviews
    150 AED