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For strong hold without shine, Aveda Pure-Formance Grooming Clay is the perfect solution. With its light-weight micro-fibres you’re in control of your hair – style it with a comb or your fingers for desired results.
Formulated with kunzea, citrus and certified organic essential oils of spearmint, vetiver and lavender, Aveda Pure-Formance Grooming Clay is ideal for adding thickness to your hair. With its rich, spicy and refreshing aroma it will leave your hair smelling fresh all day.
Directions for Use:
- Work a small amount of Pure-Formance Grooming Clay between your hands
- Apply evenly through your damp or dry hair and style as desired
75ml
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Fantastic
Discovered that this is the perfect hair product for my husband. He has short, slightly wavy, and now that he is approaching 40, thinning hair. It's light and holds style well, gives some volume without leaving his hair looking greasy or feeling stiff. Definitely worth the little bit more you would spend compared to a high street brand.
by Drini Verified Purchase
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The best clay
This is a brilliant clay styling product. Not greasy or heavy, a little goes a long way. Holds a style with an undone texture, matte finish but not dulling. Holds many different short styles in place. I worked in an Aveda Salon for over a decade and in the last 4 years tried many products and this formula is just not like any others. Also the smell is incredible.
by Sarah Verified Purchase
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Great hair wax
Works very well for my husband’s curly fine hair
by Mimi Verified Purchase
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Love it
Great texture and a little goes a long away. Great hold.
by Just Verified Purchase
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Natural hold
My husband loves this so easy to still his hair with
by Samantha Verified Purchase
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Aveda Grooming Clay
Gives a natural hold, non sticky feel, smells lovely.
by G Verified Purchase
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Best hair product
Brilliant product, holds hair well and smells great
by Steve Verified Purchase
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Best hair clay ever used
Best hair clay, holds all day and smells good too.
by Sarah Verified Purchase
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So good
Bought this for my husband and he loves it. Has a nice smell to it and easy to apply
by Nam Verified Purchase
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Great wax
My partner loves this wax he has long think hair and it holds without being greasy lasts ages
by Claire Verified Purchase
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