Virtue Recovery Shampoo - Professional Size

Ideal for hair in need of a serious pick-me-up, the Virtue Recovery Shampoo is designed to be a deeply restorative treat for damaged strands. With impressive reparative qualities, the luxurious shampoo is more than a simple cleansing solution. While effective at lifting away build-ups for a refreshed feel, you’ll also reap the fortifying benefits of this carefully formulated lather. Enriched with the strengthening properties of Alpha Keratin 60ku®, a specially developed protein that perfectly matches the keratin found in human hair, the shampoo binds seamlessly to hair. It works to fill cracks that have appeared in cuticles for a smoother, sleek finish, helping to right the wrongs of chemical, heat and colour damage.

To make the blend even more fortifying, Hydrolysed Quinoa delivers potent plant-based protein power to help lock in moisture and colour for a vibrant, lustrous look. Baobab Seed Oil, a product of the hardy Tree of Life in Africa, really cements water retention within your mane, ensuring that every stand feels silky and soft, never straw-like or dry. Its rich texture helps to make hair more manageable for easier brushing and styling while fighting frizz caused by dehydration. Topped off with Grapefruit Extract, the shampoo is bursting with antioxidants and Vitamin C, working to refresh and soothe your scalp while shielding you from environmental damage.

The shampoo boasts an uplifting scent made from a combination of Yuzu, Coconut, Citrus and Woods for a fresh finish.

Safe for coloured hair. Cruelty and gluten-free.

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).