Paul Mitchell Platinum Blonde Shampoo (300ml)

I love this product. The smell is just right. It cleanses the hair thoroughly and leaves a nice toner colour on the hair. The blonde looks amazing.

Love this, it doesn't stain your hands and unlike alot of purple shampoos your hair feels hydrated whilst toned.

This leaves my hair a grayish tone that I don't like. It does clean and leaves a nice smell though.

Good shampoo, doesn’t grab on to hair that much, only down side is that my bottle lid broke after just one use so be careful 

I have been using this shampoo on and off for countless years. Now and again I buy another purple shampoo but nothing ever compares to Paul Mitchell platinum blonde and I promised myself to stop wasting my money and only use this from now on. My other holy grail shampoo is Paul Mitchell's Forever Blonde. I have very long blonde coloured hair and always get compliments for it Paul Mitchell products are the best shampoos I have ever tried.

i find this is one of the best purple shampoos for knocking out all brassy tones, and making blonde hair ashier and whiter 10/10 would recommend 😍

I originally bought this from my hairdresser who advised it would be good to use as my dyed blonde hair tends to go a bit orangey. That was about 4 years ago. I have tried so many different blonde shampoos but always come back to this. It leaves my hair in amazing condition, not so sure if it does much for the blonde although I have good comments on the colour. I just get my roots touched up by my hairdresser every couple of months. I always buy it from this website as they have such good offers so it’s always cheaper than anywhere else.

This shampoo is by far the worst purple shampoo I have ever used. It literally does nothing, have left it on for over 5 minutes and it didn’t even slightly tone my hair. Complete waste of money and going straight in the bin!!

This did not work on my hair. It made no difference to the brassy blond I am currently lumbered with. The smell was unpleasant and my hair is so dried out I have had to deep conditioning it. Very expensive compared to competitors in the market - which I should have tried instead!

Lovely shampoo, hair feels lovely and soft and the quality of my blonde has definitely improved which is great considering we are unable to get to hairdressers at the moment.