Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.

Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.

Directions of use:

  • Wet your hair.
  • Apply desired amount to the palms of your hands.
  • Massage into your hair and scalp.
  • Rinse completely.

 

Range:
Forever Blonde
Volume:
300ml
Brand:
Paul Mitchell

Paul Mitchell Platinum Blonde Shampoo (300ml)

  • Vegan
AED 77.5

78 AED

Item limited to max quantity of 5000

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Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.

Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.

Directions of use:

  • Wet your hair.
  • Apply desired amount to the palms of your hands.
  • Massage into your hair and scalp.
  • Rinse completely.

 

Range:
Forever Blonde
Volume:
300ml
Brand:
Paul Mitchell

Frequently Bought Together

Paul Mitchell Platinum Blonde Shampoo (300ml)
This item
Paul Mitchell Platinum Blonde Shampoo (300ml)
78 AED
Paul Mitchell Platinum Blonde Shampoo (300ml) + Paul Mitchell Forever Blonde Conditioner (200ml)

Total Price: 170 AED

Add both to basket
Paul Mitchell Platinum Blonde Shampoo (300ml)
This item
Paul Mitchell Platinum Blonde Shampoo (300ml)
78 AED
Add both to basket

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Customer Reviews

Overall Rating : 3.75 / 5 (8 Reviews)
  • 4 5 star reviews
  • 2 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 2 1 star reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

The worst purple shampoo ever used

This shampoo is by far the worst purple shampoo I have ever used. It literally does nothing, have left it on for over 5 minutes and it didn’t even slightly tone my hair. Complete waste of money and going straight in the bin!!

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Disappointing

This did not work on my hair. It made no difference to the brassy blond I am currently lumbered with. The smell was unpleasant and my hair is so dried out I have had to deep conditioning it. Very expensive compared to competitors in the market - which I should have tried instead!

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Lockdown shampoo

Lovely shampoo, hair feels lovely and soft and the quality of my blonde has definitely improved which is great considering we are unable to get to hairdressers at the moment.

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Nice n bright

I was recommended this product by my niece who is a hairdresser. I use Fudge and Fanola to tone my hair every few weeks but wanted something in between to keep my colour nice and clean...this did not disappoint. I wouldn’t say this is a toning shampoo,more maintenance.it does not have the high pigmentation of fudge,Fanola or L’Oréal silver but you can definitely see a difference when used,brighter and shinier locks. Plus the smell is dreamy and leaves your locks nice and soft.

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Brill

Brilliant shampoo all ways use look fantastic cos like the clear pay brill idea spend more easy payments

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Loved it!!

Highly recommend!! I recently used a colour remover to remove 4 years worth of red hair colouring and was left with orange/brassy uneven hair colour. After the first use of this shampoo I noticed a vast improvement. The shampoo toned my hair down and my hair colour looks more blended and natural. Was really impressed that a shampoo could make that much difference!! I have very thick/dry hair so left the shampoo in for a few minutes before washing out. Considering what my hair has been through, it feels in good condition and even after 4 days it doesn’t feel dry.

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Lovely toning shampoo

Love this shampoo, as it smells lovely and doesn’t dry my hair out like most toning shampoos so can be used more regularly.

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Fantastic!

I brought this product (which was recommended by my hairdresser) two weeks ago and I can honestly say it made my blonde highlights so much brighter! Its fantastic :)

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