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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, Peg-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)].
Please Note: Ingredients May Vary Per Shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 116 reviews
4 stars rating 26 reviews
3 stars rating 7 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Fave
One of my favourite eye primers, works well and wand makea it easy to use.
by Rj Verified Purchase
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Used for over 10 years
I will forever use this eye primer ana no other! I have used this since I was 14/15 so over 10 years and I absolutely can’t do without! 0 creases and I’ve also started using it under my eyes too to rid makeup lines!
by Amba Verified Purchase
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Stays on allday
Love this it stays on my eyelids allday only one ive ever tried does this.plus no irritation!
by Stay put Verified Purchase
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Good
Good primer. Goes well with my Urban Decay eyeshadows. This is my second purchase.
by Lonia Verified Purchase
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Have used for 17 years great product
I first started using this product in 2008 and have never done my make up without it since. It keeps my eye make up pristine for hours and hours wouldn’t dream of using anything else
by Vdan Verified Purchase
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Best!!!
This is the only eyeshadow primer that I really love. If you have oily eyelids, you need this!
by Nell Verified Purchase
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Good product
If you have oily lids this is good. It does not feel sticky on the eye either, unlike some other primer bases
by Asha Verified Purchase
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Never needed anything else
I've used PP since it launched, back in the 00s, when it was in the glorious potion bottle. It worked as well then as it does now, so I keep buying it. Always been loyal to it. So much so, I've never tried anything else. If it ain't broke... ✨
by Daisy Verified Purchase
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Perfect for oily eyelids
My shadow would always turn grey no matter the colour as my eyelids are oily - this is a game changer!
by FK Verified Purchase
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Great base product
Great base product for keeping my eye shadow looking great.
by Molley Verified Purchase
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