Privacy Policy

This is a Secure Website:


Lookfantastic is committed to
protecting our customer's privacy. Please take the time to review this notice
which explains what information we collect about you, how we use it, and your
rights. THG Beauty Limited (“Lookfantastic”, “we” or “us”) is the data
controller of the personal data collected via or in connection with
and any associated App (the “Site”).

personal data do we collect about you?

collect personal data from you when you provide it to us directly and through
your use of the Site. This information may include:

  • Information you provide to us when you
    use our Site (e.g. your name, contact details, gender, product reviews, and any
    information which you add to your account profile);
  • Transaction and billing information, if
    you make any purchases from us or using our Site (e.g. credit/debit card details
    and delivery information);
  • Records of your interactions with us
    (e.g. if you contact our customer service team, interact with us on social
  • Information you provide us when you
    enter a competition or participate in a survey;
  • Information collected automatically,
    using cookies and other tracking technologies (e.g. which pages you viewed and
    whether you clicked on a link in one of our email updates). We may also collect information about the
    device you use to access our Site; and
  • Other information necessary to provide
    the Site, for example we may access your location if you give us your consent.

If you also shop in one of our stores,
we may combine information you give us in-store (e.g. if you make a purchase or
join our mailing list in-store) with the information above.

do we use this personal data for?

Depending on how you use our Site, your
interactions with us, and the permissions you give us, the purposes for which
we use your personal data include:

  • To fulfil your order and maintain your
    online account.
  • To manage and respond to any queries or
    complaints to our customer service team.
  • To personalise the Site to you and show
    you content we think you will be most interested in, based on your account information,
    your purchase history and your browsing activity.
  • To improve and maintain the Site, and
    monitor its usage.
  • For market research, e.g. we may
    contact you for feedback about our products.
  • To send you marketing messages and show
    you targeted advertising, where we have your consent or are otherwise permitted
    to do so.
  • For security purposes, toinvestigate fraud and
    where necessary to protect ourselves and third parties.
  • To comply with our legal and regulatory

We rely on the following legal basis,
under data protection law, to process your personal data:

  • Because the processing is necessary to
    perform a contract with you, or take steps prior to entering into a contract
    with you (e.g. where you have made a purchase with us, we use your personal
    data to process the payment and fulfil your order).
  • Because we have obtained your consent (e.g.
    where you contact us with a query, where you add optional information to your
    account profile, or if you consent to receive marketing from us).
  • Because it is in our legitimate
    interests as an e-commerce provider to maintain and promote our services. We
    are always seeking to understand more about our customers in order to offer the
    best products and customer experience. We use information about you to tailor
    your view of the Site, to make it more interesting and relevant in respect of
    the products and offers on view.

Our Site may allow you the option of
adding additional information to your account profile, such as information
about your body type, skin type, hair type, hair condition, training regime,
performance goals, height and weight. We treat this information with particular
sensitivity, as we understand it can reveal information about your health or
ethnicity, for example. You do not have to provide this information to us, and
can delete it or update it at any time.


We love to communicate with our
customers and so, depending on your marketing preferences, we may use your
personal data to send you marketing messages by email, phone or post. Some of
these messages may be tailored to you, based on your previous browsing or
purchase activity, and other information we hold about you.

If you no longer want to receive
marketing communications from us (or would like to opt back in!), you can
change your preferences at any time by contacting us (details below), clicking
on the ‘unsubscribe’ link in any email, or updating your settings in your
account. If you unsubscribe from marketing, please note we may still contact
you with service messages from time to time (e.g. order and delivery
confirmations, and information about your legal rights).

You may also see ads for our Site on
third party websites, including on social media. These ads may be tailored to
you using cookies (which track your web activity, so enable us to serve ads to
customers who have visited our Site). Where you see an ad on social media, this
may because we have engaged the social network to show ads to our customers, or
users who match the demographic profile of our customers. In some cases, this may involve sharing your
email address with the social network. If you no longer want to see tailored
ads you can change your cookie and privacy settings on your browser and these
third party websites.


do we share this personal data with?

We share customers’ personal data with
third parties in the following circumstances:

  • With other companies in our group of
    companies, as necessary to operate the Site.
  • With our suppliers and service
    providers working for us, e.g. payment processors and delivery companies.
  • With our professional and legal
  • With third parties engaged in fraud
    prevention and detection.
  • With law enforcement or other
    governmental authorities, e.g. to report a fraud or in response to a lawful
  • In the event that we sell any business
    assets, the personal data of our customers may be disclosed to a potential
    buyer. In this event, we will make reasonable attempts to ensure the buyer will
    be bound by the terms of this Privacy Policy.
  • Otherwise where we have your consent or
    are otherwise legally permitted to do so.

and Retention

We use service providers based around
the world. Consequently, your personal data may be processed in countries
outside of Europe, including in countries where you may have fewer legal rights
in respect of your data than you do under local law. If we transfer personal data
outside the European Economic Area we will, as required by applicable law,
ensure that your privacy rights are adequately protected by appropriate
safeguards, in particular the EU’s standard contractual clauses. Please contact us if you would like more
information about these safeguards.

We will keep your personal data for as
long as we need it for the purposes set out above, and so this period will vary
depending on your interactions with us. For example, where you have made a
purchase with us, we will keep a record of your purchase for the period
necessary for invoicing, tax and warranty purposes. We may also keep a record
of correspondence with you (for example if you have made a complaint about a
product) for as long as is necessary to protect us from a legal claim. Where we
no longer have a need to keep your information, we will delete it. Please note
that where you unsubscribe from our marketing communications, we will keep a
record of your email address to ensure we do not send you marketing emails in


This Site
ensures that data is encrypted when leaving the Site. This process involves the
converting of information or data into a code to prevent unauthorised access.
This Site follows this process and employs secure methods to ensure the
protection of all credit and debit card transactions. Encryption methods such
as SSL are utilised to protect customer data when in transit to and from this Site
over a secure communications channel.

Whilst we do
everything within our power to ensure that personal data is protected at all
times from our Site, we cannot guarantee the security and integrity of the
information that has been transmitted to our Site.


Our Site is not intended for, and
should not be used by, children under the age of 18. We do not knowingly
collect personal data from children under 18.


Our Sites uses cookies and similar
technologies to provide certain functionality to the Site, to understand and
measure its performance, and to deliver targeted advertising. Please see
Policy here
for further information about the
cookies we use and how to amend your cookie settings.

Your rights

You have certain rights in respect of your personal data, including the right to access and correct your personal data, and, in specific circumstances, to transfer your personal data to another entity in a commonly-used format.

You have the right to object to your personal data being used for certain purposes, including to send you marketing. See ‘Marketing’ above, for more details of how to opt-out of marketing.

You also have the right to request erasure of your personal data, for example; where our purposes for processing your personal data have come to an end; where you object to our processing of your personal data based on legitimate interests and we have no overriding legitimate grounds to continue to process your personal data; and where our processing was based on your consent which you have withdrawn.

We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your personal data, or if you have any questions or concerns regarding your personal data, you should contact us using the details below. You are also entitled to contact your local supervisory authority for data protection.


Contact Us

If you have any queries on any aspect
of our Privacy Policy, please contact us on the details below:

Telephone: 0161 8131481


Address: Customer Services, Meridian
House, Gadbrook Park, Cheshire, CW9 7RA

updated 28.02.2022