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URBAN DECAY.

Discover URBAN DECAY. Receive Free Urban Decay Volumizing Mascara and Eyeshadow Primer when you buy from the brand.

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PRIME & SET

Make your makeup smudge-proof, transfer resistant, and last all day with our iconic and bestselling All Nighter collection.

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BROWS

Up your eyebrow game with our collection of essential eyebrow pencils, ink stains, gels, and brushes.

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ALL EYES ON US

Explore an unbelievable line up of eye makeup. From the iconic Naked Eyeshadow Palettes to our award-winning mascara and eye pencils, we’re known for our love of color and constant reinvention.

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COMPLEXION

Vegan long wear foundations and concealers that don’t compromise on coverage, while making sure you look like YOU.

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About the brand

Urban Decay - About the Brand

Urban Decay was born in Southern California in 1996, when we disrupted the industry’s sea of pink-dominated counters. Badass cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be.PRETTY DIFFERENT.

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