Urban Decay


Discover URBAN DECAY. Receive Free Urban Decay Volumizing Mascara and Eyeshadow Primer when you buy from the brand.


Urban Decay - About the Brand

Urban Decay was born in Southern California in 1996, when we disrupted the industry’s sea of pink-dominated counters. Badass cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be.PRETTY DIFFERENT.

Shop Now