The ordinary lip launch

LIP BALM

Experience your softest pout yet with the new Sqaulane + Amino Acids Lip Balm, the perfect daily handbag essential.

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New! GF 15% Solution

The Ordinary's newest and most innovative skin repair formulation, with 3 next-gen growth factors.

The ordinary lip launch

LIP BALM

Experience your softest pout yet with the new Sqaulane + Amino Acids Lip Balm, the perfect daily handbag essential.

The ordinary top banner

New! GF 15% Solution

The Ordinary's newest and most innovative skin repair formulation, with 3 next-gen growth factors.

The Ordinary: Revolutionising Skincare with Science

Discover trailblazing skincare that’s renowned for its commitment to integrity in its purest form.The Ordinary has disrupted the beauty industry by offering effective, science-backed formulations through its extensive range of products, including Hyaluronic Acid 2% + B5: a deeply hydrating serum that harnesses the power of multiple molecular weights of hyaluronic acid to penetrate and hydrate the skin at various levels. The best-selling Niacinamide 10% + Zinc 1% is praised for its ability to visibly reduce blemishes and balance sebum activity.

The Ordinary Skincare Bestsellers

The Ordinary Salicylic Acid 0.5% Body Serum 240ml

4.7 Stars 20 Reviews
70 AED
AED291.67 per L

The Ordinary Retinal 0.2% Emulsion 15ml

4.68 Stars 97 Reviews
70 AED
AED4666.67 per L

The Ordinary Glycolic Acid 7% Exfoliating Toner 240ml

4.69 Stars 1184 Reviews
60 AED
AED250.00 per L

The Ordinary AHA 30% + BHA 2% Peeling Solution 30ml

4.62 Stars 712 Reviews
45 AED
AED1500.00 per L

The Ordinary GF 15% Serum for Visible Skin Repair and Wrinkles 30ml

NEW IN

This product is New In at LOOKFANTASTIC!
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4.75 Stars 32 Reviews
70 AED
AED2333.33 per L

The Ordinary Hyaluronic Acid 2% + B5 60ml

4.83 Stars 184 Reviews
80 AED
AED1333.33 per L

The Ordinary The Daily Set

4.94 Stars 31 Reviews
100 AED
AED909.09 per L

The Ordinary The Resurface and Hydrate Set

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Today's Saving! Discount has been applied to the RRP. Offer valid for a limited time only.
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4.71 Stars 14 Reviews
RRP: 56 AED
39 AED
AED1300.00 per L

The Ordinary Glycolic Acid 7% Toning Solution 240ml (Three Pack)

WELCOME15 APPLICABLE

WELCOME15 APPLICABLE. Discount applied on RRP*.
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180 AED

The Ordinary Natural Moisturizing Factors and HA 100ml (Three Pack)

WELCOME15 APPLICABLE

WELCOME15 APPLICABLE. Discount applied on RRP*.
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4.94 Stars 16 Reviews
195 AED
AED1950.00 per L

The Ordinary by Concern

FREQUENTLY ASKED QUESTIONS

The Ordinary

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form with iconic formulas enriched with transforming ingredients like niacinamide, a form of vitamin B3, which works to brighten skin tone and improve the appearance of enlarged pores, while zinc supports skin barrier function.

Emphasizing innovation, The Ordinary also offers peptide-rich formulations like the Multi-Peptide + HA Serum. This multi-technology peptide serum targets multiple signs of aging, using a potent blend of peptides, amino acids, and hyaluronic acid to promote collagen production and skin elasticity. Glycolic Acid 7% Exfoliating Toner showcases The Ordinary’s commitment to effective exfoliation. This alpha hydroxy acid (AHA) toning solution gently exfoliates the skin to reveal a brighter, more even complexion, helping to improve skin texture and clarity. The brand's philosophy centres on functional beauty and transparency, making high-quality skincare accessible to everyone. Through clinical formulations with integrity, The Ordinary continues to transform skincare routines across the globe.