What's Hot Stay on trend with new products and launches from Redken. Learn about our newest innovation RCT technology in our core haircare lines + new Mega Masks. view all
Best Sellers Discover the products you won’t be able to live without. For every hair type, style and color, Redken has a product for you. Shop our core hair care and styling lines for softness, strength, extreme hold and heat protection. view all
Award Winners See what the critics say about Redken! Check out our award winners and discover the perfect product for you. view all
About the Brand A unique mix of fashion, innovation and inspiration, Redken provides both salon professionals and consumers the ultimate professional edge. For over 50 years, Redken has provided salon professionals and consumers with innovative products in hair care, styling, haircolor (in-salon only), and men’s.Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers.Redken does over 100 shows per season at Fashion Week and has had a 10 year partnership with the world-renowned fashion editorial stylist, Guido.Redken also is the color choice of Celebrity Colorist, Tracey Cunningham. Tracey is colorist to many of the biggest names in Hollywood. shop all
Get the Look Lean how to achieve flat iron waves in 5 minutes! 1. Prep hair for styling using Redken Pillow Proof Blow Dry Express Treatment Cream Primer.2. Take a one-inch sections of hair and use a tapping motion with the flat iron as you manipulate the section into an S pattern as the flat iron is applied over it.3. Repeat across all sections. To make hair look effortlessly tousled, alternate the direction of your S pattern between the sections.4. Apply Redken Fashion Work 12 versatile working spray to set your style in place.