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#20YearsOfGlow
Created over 20 years ago and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant look.
Creator Petra Strand has 20+ year’s experience as a makeup artist & product developer. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients. Pixi is truly about multitasking, flaw-fixing, youth-enhancing products for women on-the-go with no time to spare. “Looking like you, only better…in no time – that’s Pixi” – Petra Strand.
Pixi's mission is the same now as it was on the first day the store opened: simply to bring out the natural beauty in all women.
Flawless in a few fuss-free minutes – that's what Pixi is all about!
Bestselling Pixi Treats
Pixi
Founded in Soho, London; Pixi is a cult British beauty brand that has grown from strength to strength since its conception. Created on the belief that makeup is there to enhance your natural beauty and not cover your complexion, each Pixi makeup product is infused with a blend of natural ingredients and botanical extracts to nurture your skin as it perfects.
Pixi was the brainchild of Petra Strand, who wanted to create a hybrid skincare-makeup brand that would give women the confidence to show off their skin without the need for a multitude of makeup products. Each Pixi product is a multi-tasking miracle, and helps you look and feel your best without the need for a packed beauty bag.
The Pixi Skincare line has everything you need to achieve a healthy and radiant complexion. With everything from cleansers and tonics, to moisturisers, masks and exfoliants, each Pixi product helps to invigorate, soothe, nurture and wake-up your skin.
The Pixi Glow Tonic is undoubtedly the most famous Pixi skincare product, and is loved by everyone from celebrities and models, to dermatologists and beauty bloggers. Thanks to its gentle Glycolic base, it effectively exfoliates and removes dead skin cells without irritating or drying the skin out.
Once you have effectively followed the Pixi skincare routine, it’s time to have fun with the vibrant collection of makeup the brand has to showcase. Pixi’s newest venture is their Matte Liquid Lipsticks, which have the incredible longevity of a liquid lip, without feeling drying on the lips. Instead, they are infused with nourishing Rosehip Oil, which keeps your lips well hydrated without compromising on the lipstick’s wear throughout the day.