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OUAI Haircare, founded by Jen Atkins, is a professional hair stylist who has a string of celebrity clients to her name including the Kardashians, Gigi Hadid and Gwen Stefani. Jen's idea for OUAI is to give your hair "a breath of fresh hair", which has now become a cult choice for many, with products such as the Texturizing Hair Spray, Dry Shampoo Foam and Clean Shampoo taking centre stage and becoming a staple in many people's hair care routines. Jen's idea was to bring you luxury haircare, without the pricetag.

Formulated without harsh chemicals, and using only the very best ingredients, each product has the same divine fragrance; perfectly created to layer into your hair and infuse it with a scent that lasts and creates the perfect texture for that instargammable  look.

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