OUAI

OUAI Hair Oil

OUAI's Hair Oil uses a multi-tasking formula to fight against frizz & breakage, deliver heat protection & give a shiny, hydrated finish.

Shop All OUAI

Shop OUAI's hair & body care made with good-for-you ingredients for effortless routines.

OUAI Detox Shampoo

Give your strands a reset with OUAI's clarifying shampoo made with Apple Cider Vinegar & Keratin to deeply cleanse & strengthen all hair types.

OUAI Hair Oil

OUAI's Hair Oil uses a multi-tasking formula to fight against frizz & breakage, deliver heat protection & give a shiny, hydrated finish.

Shop All OUAI

Shop OUAI's hair & body care made with good-for-you ingredients for effortless routines.

OUAI (pronounced "way") was founded by celebrity stylist Jen Atkin to bring effortless routines for healthy hair & scalp. OUAI's shampoos, conditioners, styling products & treatments tackle a variety of hair types & concerns, from dryness & damage to frizz & thinning. Each OUAI product delivers visible, long-lasting results to leave your strands looking & feeling their best. With luxe body care & cult-favourite fragrances - it's more than just hair care, it's a OUAI of life.

OUAI BESTSELLERS

OUAI Detox Shampoo 300ml

Save 30%! Use Code VALENTINE30

Save 30%! Use code: VALENTINE30 Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.
SHOP NOW
4.72 Stars 214 Reviews
139 AED

OUAI Hair Oil 45ml

Save 30%! Use Code VALENTINE30

Save 30%! Use code: VALENTINE30 Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.
SHOP NOW
129 AED

OUAI Scalp Serum 60ml

Save 30%! Use Code VALENTINE30

Save 30%! Use code: VALENTINE30 Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.
SHOP NOW
4.58 Stars 40 Reviews
238 AED

OUAI Wave Spray 145ml

Save 30%! Use Code VALENTINE30

Save 30%! Use code: VALENTINE30 Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.
SHOP NOW
4.48 Stars 29 Reviews
129 AED

OUAI Matte Pomade 50ml

Save 30%! Use Code VALENTINE30

Save 30%! Use code: VALENTINE30 Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.
SHOP NOW
4.4 Stars 93 Reviews
99 AED

OUAI Fine-Medium Hair Treatment Masque 236ml

Save 30%! Use Code VALENTINE30

Save 30%! Use code: VALENTINE30 Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.
SHOP NOW
4.83 Stars 69 Reviews
168 AED

OUAI Fine Hair Shampoo 300ml

Save 30%! Use Code VALENTINE30

Save 30%! Use code: VALENTINE30 Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.
SHOP NOW
139 AED

LIVE LIFE YOUR OUAI


Founded by celebrity stylist Jen Atkin, OUAI is here to give you the confidence to win life your OUAI. 


OUAI (pronounced ("way") is a line of hair, body and fragrance products made for effortless routines and your OUAI of life. All OUAI products are cruelty-, paraben-, and sulphate-free, safe for colour-treated hair and packed with good-for-you ingredients. Not to mention, OUAI's products smell as good as they look with cult-favourite fragrances that will transport you to the cities they were inspired by around the world.


SHOP NOW

FREQUENTLY ASKED QUESTIONS