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Aveda was created out of founder Horst Rechelbacher’s belief in the benefits that natural and organic hair care products can have on our hair. After enjoying a career from a young age in his native Austria and soon after in Italy, Horst picked up specialist knowledge – and a handful of awards – for all things hair, including how to style it. At age 17, he was tending to the haircare concerns of some of the world’s biggest names before he launched a tour across Europe and America at age 20 to share his styling secrets.
However, after a car accident in the American state of Minnesota in 1963, Horst simply decided to stay there. Putting down roots, he launched his chain of Horst & Friends salons, becoming a successful entrepreneur. Despite its success, Horst started to suffer from serious burnout and turned to his mother's herbal remedies, which soon morphed into Indian retreats in 1970.
After this experience, Horst came back with a deeper appreciation for the earth. He decided that it was much more beneficial to formulate bestselling products such as the magical Nutriplenish Leave-in Conditioner with all-natural ingredients.
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Products
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Aveda Texture Tonic 125ml
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Aveda Smooth Infusion Style-Prep Aveda Smoother 100ml
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Aveda Pure Abundance Volumising Clay Conditioner 200ml
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Aveda Invati Advanced Thickening Foam 50ml
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Aveda Botanical Repair Strengthening Shampoo 50ml
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Aveda Be Curly Curl Enhancing Hairspray 200ml
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Aveda Cherry Almond Conditioner 200ml
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Aveda Pure Abundance Volumising Hair Spray 200ml
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Aveda Cherry Almond Leave-In Treatment
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Aveda Pure Abundance Style Prep 100ml
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Aveda Botanical Repair Intensive Strengthening Masque Rich 25ml
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Aveda Men's Pure-Formance Grooming Cream 125ml
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Aveda Blonde Revival Purple Toning Shampoo 200ml
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Aveda Men's Thickening Paste 75ml
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Aveda Control Paste 75ml/2.5 fl. oz
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Aveda Invati Advanced Scalp Revitalizer 30ml
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Aveda Botanical Repair Strengthening Overnight Serum 100ml
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Aveda Invati Advanced Scalp Revitalizer 150ml
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Aveda Smooth Infusion Style-Prep Aveda Smoother 25ml
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Aveda Nutriplenish Light Moisture Shampoo 250ml
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Aveda Invati Advanced Thickening Conditioner 40ml
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Aveda Men's Pure-Formance Conditioner 300ml
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Aveda Nutriplenish Intense Hydration Crème Masque 200ml
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Aveda Nutriplenish Deep Moisture Shampoo 50ml
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Aveda Nutriplenish Intense Hydration Crème Masque Travel Size 30ml
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Aveda Nutriplenish Deep Moisture Shampoo 250ml
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Aveda Speed of Light Blow Dry Accelerator Spray
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Aveda Nutriplenish Daily Moisturizing Treatment 40ml
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Aveda Shampure Nurturing Shampoo 50ml
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Aveda Botanical Repair Intensive Strengthening Masque Light 25ml
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Aveda Be Curly Intense Detangling Hair Masque 150ml
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Aveda Rosemary Mint Purifying Shampoo 50ml
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Aveda Cherry Almond Shampoo Travel Size 50ml
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Aveda Nutriplenish Multi-Use Hair Oil 30ml
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Aveda Shampure Nurturing Conditioner 50ml
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Aveda Nutriplenish Light Moisture Conditioner 250ml
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Aveda Nutriplenish Daily Moisturizing Treatment 150ml
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Aveda Light Elements Texturizing Creme 75ml
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Aveda Invati Advanced Exfoliating Rich Shampoo 50ml
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Aveda Botanical Repair Intensive Strengthening Masque Rich 450ml
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Aveda Botanical Repair Intensive Strengthening Masque Light 150ml
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Aveda Smooth Infusion Anti-Frizz Shampoo 50ml
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