Paul Mitchell Platinum Blonde Shampoo (300ml)

Cannot reccomend this enough, it is perfect for regular use, it leaves your hair so soft and lightly tones your hair with no build up.

Really love this to freshen up my colour in between hair appointments. It’s not drying at all, smells lovely and is good if you don’t want something too harsh & pigmented.

I have used this purple shampoo for as long as I can remember. If I use another brand, I always come back to this. Platinum Blonde gets rid off brassy tones and leaves the hair shiny and never leaves s purple residue. Also it's cruelty free which is a must.

This shampoo is excellent at getting rid of the yellow in your hair and leaves it a lovely white blonde! I find it’s best to leave it in your hair for around 5 minutes before you rinse it out.

I love this product. The smell is just right. It cleanses the hair thoroughly and leaves a nice toner colour on the hair. The blonde looks amazing.

Love this, it doesn't stain your hands and unlike alot of purple shampoos your hair feels hydrated whilst toned.

This leaves my hair a grayish tone that I don't like. It does clean and leaves a nice smell though.

Good shampoo, doesn’t grab on to hair that much, only down side is that my bottle lid broke after just one use so be careful 

I have been using this shampoo on and off for countless years. Now and again I buy another purple shampoo but nothing ever compares to Paul Mitchell platinum blonde and I promised myself to stop wasting my money and only use this from now on. My other holy grail shampoo is Paul Mitchell's Forever Blonde. I have very long blonde coloured hair and always get compliments for it Paul Mitchell products are the best shampoos I have ever tried.

i find this is one of the best purple shampoos for knocking out all brassy tones, and making blonde hair ashier and whiter 10/10 would recommend 😍