OUAI Main Banner

BEST SELLERS

THE YES OUAI

OUAI means “yes” in that casual, Parisian way. We’re here to give you the confidence to win life YOUR OUAI. Our Hair, Body and Fragrance products were created for effortless routines and nourishment from head to toe. We don’t use sulfates or parabens—just the good stuff, just for you. Oh yea and btw, we smell as good as we look. 


To live life your OUAI, start saying YES to: 

Being better IRL than on Instagram 

Letting go of unrealistic expectations 

Embracing imperfections 

It’s more than just hair care—it’s a OUAI of life.

Ouai

OUAI Haircare, founded by Jen Atkins, is a professional hair stylist who has a string of celebrity clients to her name including the Kardashians, Gigi Hadid and Gwen Stefani. Jen's idea for OUAI is to give your hair "a breath of fresh hair", which has now become a cult choice for many, with products such as the Texturizing Hair Spray, Dry Shampoo Foam and Clean Shampoo taking centre stage and becoming a staple in many people's hair care routines. Jen's idea was to bring you luxury haircare, without the pricetag.

Formulated without harsh chemicals, and using only the very best ingredients, each product has the same divine fragrance; perfectly created to layer into your hair and infuse it with a scent that lasts and creates the perfect texture for that instargammable  look.