About the brand

The unique story of the AVEENO® brand began back in 1945 with two brothers, who in conjunction with the Mayo Clinic Dermatology Centre began experimenting with ingredients for skincare. This led to the development of the first AVEENO® product, which contained 100% very finely milled colloidal oatmeal to help soothe skin. Around the world, the AVEENO® brand continues to act as a pioneer in the discovery of naturally active ingredients with real skincare benefits!