Fudge Clean Blonde Violet Shampoo (300ml)

This is great for really keeping the blonde and banning brassiness/ yellow tones but I do find this can be super drying on your hair 

Seriously effective for brass tones in blonde hair. This has been a repeat purchase along with the conditioner.

Perfect size for travelling also amazing for yellow tones in hair 

I found this quite drying on my hair, does the job tho and tones it well 

My go too to calm down my blonde when it gets too warm! 

Takes the orange out of highlights and doesn’t dry my curly hair out. 

Gets rid of any brassy tones an leaves you with a nice silver tone. Don’t leave on too long thow or you will get more lilac tone. I find 3-5 mins the best time for me 

Was recommendec this by hairdresser. I have blonde hair but warm tones in the middle. I put conditioner on the ends to stop them being toned. I mixed this with shampoo to dilute and left on roots n middle section for 2 minutes as recommended by hairdresser. My hair was even patched with grey/ blue / white areas and stained my ends. Relieved I didn't leave on for longer.

I did a lot of research before purchasing and when asking for recommendations from my blonde girlfriends 'Fudge' kept popping up. I used to use violet shampoo alongside other products because they aren't usually good at cleaning your hair but now I've completely switched over to Fudge Shampoo & Conditioner as my 'everyday' go to. I actually wash my hair every two days but it stays clean, is in the best condition it's ever been in and the colour/tone is gorgeous! It's given my hair a really cool and creamy finish. Couldn't recommend enough!!

I’ve used loads of silver shampoos and this stuff is amazing. My hair was quite yellow and this has made it go a nice ashy/silver. Would definitely recommend if you want a cool ashy shade.